Shiseido Travel Retail
Creative, Website Development, Kiosk, Interactive
To synchronize the theme “Cherry Blossom in Ginza Tokyo”, the theme of Shiseido’s new product line ”White Lucent”, user can customize their own luggage tag by laser printing their name on a cherry blossom shaped luggage tag as a souvenir. To accelerate the experience, an interactive kiosk has been set up for users to take an animated gif with the frame designed as Tokyo street fluttering with sakura. users can be download the gif through scanning the QR code afterwards, the first shot of the gift can be printed as photo also. Throughout the campaign, over 500 of tags has been made.
Nicole Lee, Erica Lau
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