AIA Wishing
Wall

Objective

As part of AIA’s Health Fest in Vitality Park, A wish making campaign is created in match with AIA Vitality's brand message of “Healthier, Longer, Better Lives”. Users make wishes by choosing their desired photo frame and take photos with the digital kiosks. The photos will then be sent to user’s email and can be seen on the TV wall, forming a ”wishing wall”. The campaign attracted over 4,000 entries in the first 3 days of launch.