K11 A World
in a Well

Client

K11

Category

Creative, Website Development, Mobile Marketing, Video Production, Kiosk, Social Media, Interactive

Date

Nov 2016

Objective

A Christmas campaign relates to the concept of kaleidoscope. A photo booth is set up in the mall with printing service to create customized and unique wrapping paper for users where they can print out their own kaleidoscopic pattern using the photo booth as wrapping paper. KOL video shooting and promotions are used at the prelaunch stage to help to gain public attention on social media platforms. Pre-registration form is also developed to drive participation. In addition, a lucky draw kiosk is set up for the members of K11 exclusively, to create a smooth experience for users.

achievement

Pageviews

4,000+

Accout Sevice

Nicole Lee, Erica Lau

Back End Development

Leman Kwok, Steve Chow

UI/UX Design

Stevenson Wan, Michael Tsang

Front End Development

Michael Tsang

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