Creative, Website Development, Mobile Marketing, Video Production, Kiosk, Social Media, Interactive
A Christmas campaign relates to the concept of kaleidoscope. A photo booth is set up in the mall with printing service to create customized and unique wrapping paper for users where they can print out their own kaleidoscopic pattern using the photo booth as wrapping paper. KOL video shooting and promotions are used at the prelaunch stage to help to gain public attention on social media platforms. Pre-registration form is also developed to drive participation. In addition, a lucky draw kiosk is set up for the members of K11 exclusively, to create a smooth experience for users.
Nicole Lee, Erica Lau
Leman Kwok, Steve Chow
Stevenson Wan, Michael Tsang