Hong Kong Jockey Club
WeChat, Mobile Game, Interactive
A WeChat game designed to engage with people who comes to Horse Racing Event. Users tilt their phones and control the super racing car left or right to complete the race in a given time. The game offers different incentives, including beverage coupons, souvenirs and iPad.
The game successfully attracted over 7,000 participants in 3 weeks.
Nicole Lee, Erica Lau
Leman Kwok, Steve Chow
Stevenson Wan, Michael Tsang