Friesland Campina HK
Creative, Video Production, Key Opinion Leader, Social Media
The client lined up with Tai Hing Tea Restaurant and roll out the new product, “Red Bean Milk Tea”. To promote the new product, we invited different KOLs, including Ming Jai, Miss Hunny, SzeTaoGapDai and Tai Hing Hero for the video production. After the users watched the video, they could redeem a coupon and purchase the new product in Tai Hing. The campaign was also supported by Facebook and In-store promotion.
It was awarded the top 5 commerical awards from YouTube in 2015.
Nicole Lee, Erica Lau
Leman Kwok, Steve Chow
Stevenson Wan, Michael Tsang